Gone are those days when cosmetics were considered only for women. At present more than eighty p.c of the lads are very a lot involved about their looks and the way they dress up. Males have begun to take lot of care for their skin they usually still want to look good-looking and macho, that’s why today we will find millions of males hitting gyms on a regular basis and even sitting up their own gym of their homes. This trend has change into like a revolution and it is picking up fast, really fast! Most of us would have read concerning the new ‘breed’ of men called “metrosexuals” – okay this does not have anything to do with sexuality! This is a new word running inside in lots of males’s magazines.

So what’s this ‘metrosexuals’? Metrosexuals are men who’re really men, however very much involved about their looks, they give a lot of significance to skin care, fashion, hair care, etc. This new breed of metrosexual males have helped the cosmetic producers and companies to develop their businesses. And these men are the principle targets for right this moment’s beauty companies.

There are superb numbers of skin and hair care products available in market. The market consists of hair gels, facial creams resembling fairness lotions, moisturizers, astringents, toners, hair removals, deodorants, shampoos, conditioners; all under the name ‘For Him’. And naturally shaving creams and after shave lotions; actually this list might get finishless!

These males’s cosmetics have undergone numerous tests and studies, these products are very much suitable for males’s skin. As an example, males’s moisturizers help to keep up healthy and flawless skin, free from pimples and acnes. Skin care in very much vital as men work more outside in sun and they are additionally concerned in sports, so they need sunscreen lotions to protect their skin from dangerous rays from the sun.

Deodorants assist in keeping away bad odor resulting from sweat. Many males usually visit salons to have their hair minimize and colored or to have highlights put of their hair. They even have pedicures and manicures done. Some say pedicures and manicures are just a part of personal hygiene. Hair gels, shampoos and conditioners are very much needed as males are likely to go bald, so they should take good care of their hair too.

Now there isn’t a limit to the possibilities of what new beauty firms may come out in future! Girls have begun to envy men! Thanks to those cosmetic companies.

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