The position and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, sure, but what are the opposite CMO responsibilities which might be vital to understanding the position?

Put simply, the chief marketing officer of a company has the first responsibility of driving income by growing sales via marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish company-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals by a range of marketing capabilities and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand development, sales administration, product, distribution management, and customer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project management, and public relations.

Chief marketing officers typically wear quite a couple of totally different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that ends in growth. These are a few of a very powerful responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky points of being a CMO is that some marketing activities will be unpredictable, especially within the digital and social media age, so making strategic decisions that drive progress is a particularly essential responsibility.

Marketing skilled: While the CMO doesn’t often get their arms dirty with the granular tasks of the marketing crew, they still need to be an professional in all things marketing. The CMO is ultimately liable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.

Customer champion: The CMO can be responsible for serving as the customer champion in chief, making certain that all marketing activities serve to create model loyalty and make sure the consumer experience is enjoyable and successful.

Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is accountable for leading the creative side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will assist entice and retain more customers and lead back to increased sales growth.

CMOs play a vital function in a company’s growth and have vital responsibilities that range from inventive influence to enterprise strategy.

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