The function and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, yes, however what are the opposite CMO responsibilities which can be vital to understanding the function?
Put merely, the chief marketing officer of a company has the primary responsibility of driving income by rising sales by means of marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to establish firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals via a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of name development, sales administration, product, distribution management, and buyer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a few completely different hats. They will need to have a particular set of skills or traits to lead the company’s model administration and marketing activities in a way that leads to growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities may be unpredictable, especially in the digital and social media age, so making strategic decisions that drive growth is a particularly vital responsibility.
Marketing professional: While the CMO doesn’t normally get their fingers dirty with the granular tasks of the marketing crew, they still have to be an professional in all things marketing. The CMO is in the end answerable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Buyer champion: The CMO can also be responsible for serving as the customer champion in chief, making certain that each one marketing activities serve to create model loyalty and ensure the person experience is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is liable for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will help appeal to and retain more customers and lead back to elevated sales growth.
CMOs play a vital role in a company’s progress and have essential responsibilities that range from inventive influence to enterprise strategy.
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