Whether or not you’re a startup, small enterprise, or corporation, the chief marketing officer (CMO) plays a key position in your organization. In case you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a clear picture of what you’ll need to identify in your subsequent CMO.
Today, we’ll be covering the chief marketing officer’s job in detail, together with the requirements and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Abstract
Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the role of a chief marketing officer and what are the first responsibilities of the position?
Oversee marketing and advertising initiatives for a corporation
The very time period chief marketing officer means that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is chargeable for spearheading all your marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-related employees working towards your group’s quick-term and long-term goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is answerable for reporting directly to the CEO. With the CEO making final choices on the direction of the organization, the CMO is finally responsible for shopping for into the CEO’s vision and implementing strategies that will help the corporate achieve its long-term goals.
This makes the CEO-CMO relationship a highly important one, as these two roles working in tandem can drive much of the change, development, and culture at an organization.
Use market research, pricing, advertising, public relations
The CMO needs to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to affect your organization’s success, growth, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO must possess a unique and versatile skill set to perform the job properly:
Analytical and creative thinking
Marketing is both science and art. The CMO should understand human psychology, be able to investigate and apply data, and establish problems and their solutions. On the same time, they need to also possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.
Deep understanding of the brand, product, and business
There’s a reason why CMOs need a wealth of expertise and years of experience to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your group’s model, its products and companies, but in addition your niche and business as a whole. Without this knowledge base, you can’t expect your CMO to lead a workforce with confidence.
Awareness of authorized, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities might not always involve disciplines equivalent to law, finance, and information technology, they will must at the least exhibit cross-functionality—which is perhaps the CMO’s most vital skill.
Knowledge of marketing principles
In fact, your CMO will need to be highly knowledgeable about marketing ideas and practices. This is developed by way of not only a marketing or business instructional background but also palms-on expertise in past marketing roles.
Chief Marketing Officer Job Description: Education and Expertise
When hiring for the chief marketing officer position, there are just a few different qualifications you must consider listing in your job description:
Most chief marketing officers are required to have not only a bachelor’s degree in marketing or advertising, but additionally an MBA or a master’s degree with a specialization in marketing.
There are specific circumstances in which you might make an exception to those instructional requirements—resembling in case you are looking to promote an worker from within. Typically, this type of worker has significant firm expertise to make up for the lack of education. This is usually someone who you could have already begun priming for the position and see as a key part of your group’s long-time period future.
As for experience, there are factors to consider—marketing experience and leadership experience. Try to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or enterprise development, and those same candidates should also have not less than three-5 years of expertise in a senior leadership role—whether it’s in C-suite positions or other upper administration roles.
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