Whether you’re a startup, small business, or corporation, the chief marketing officer (CMO) plays a key function in your organization. When you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will offer you a clear picture of what you’ll must establish in your next CMO.
At this time, we’ll be covering the chief marketing officer’s job in detail, together with the necessities and qualifications for the role, as well because the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Abstract
Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What’s the role of a chief marketing officer and what are the first responsibilities of the function?
Oversee marketing and advertising initiatives for a company
The very term chief marketing officer suggests that the function is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is chargeable for spearheading your whole marketing and advertising efforts, they’re additionally tasked with leading in such a way that keeps all marketing-related employees working towards your organization’s quick-time period and long-term goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is liable for reporting directly to the CEO. With the CEO making closing selections on the direction of the group, the CMO is ultimately chargeable for shopping for into the CEO’s vision and implementing strategies that will assist the corporate achieve its lengthy-time period goals.
This makes the CEO-CMO relationship a highly essential one, as these two roles working in tandem can drive much of the change, progress, and tradition at an organization.
Use market research, pricing, advertising, public relations
The CMO should be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to affect your company’s success, development, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO needs to possess a singular and versatile skill set to perform the job properly:
Analytical and creative thinking
Marketing is both science and art. The CMO should understand human psychology, be able to investigate and apply data, and determine problems and their solutions. On the same time, they should additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.
Deep understanding of the brand, product, and trade
There’s a reason why CMOs need a wealth of expertise and years of experience to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your group’s model, its products and companies, but additionally your area of interest and industry as a whole. Without this knowledge base, you can’t expect your CMO to lead a staff with confidence.
Awareness of legal, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities won’t always involve disciplines resembling law, finance, and information technology, they will need to no less than exhibit cross-functionality—which is probably the CMO’s most vital skill.
Knowledge of marketing ideas
In fact, your CMO will need to be highly knowledgeable about marketing rules and practices. This is developed via not only a marketing or business instructional background but additionally fingers-on experience in past marketing roles.
Chief Marketing Officer Job Description: Schooling and Expertise
When hiring for the chief marketing officer position, there are just a few different qualifications it’s best to consider listing on your job description:
Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you might make an exception to these educational necessities—equivalent to in case you are looking to promote an worker from within. Typically, this type of worker has significant company experience to make up for the lack of education. This is normally somebody who you have got already begun priming for the position and see as a key part of your organization’s long-term future.
As for expertise, there are factors to consider—marketing expertise and leadership experience. You ought to be looking at candidates who have roughly 10 years of experience (or more) in marketing or business development, and those same candidates should also have at least 3-5 years of expertise in a senior leadership position—whether it’s in C-suite positions or other upper management roles.
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