Whether or not you’re a startup, small enterprise, or corporation, the chief marketing officer (CMO) plays a key function in your organization. If you happen to’re looking to hire for this position, knowing the chief marketing officer job description inside and out will give you a clear picture of what you’ll must identify in your next CMO.
At present, we’ll be covering the chief marketing officer’s job intimately, together with the requirements and qualifications for the position, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position however many are unclear on the position’s job description. What is the role of a chief marketing officer and what are the primary responsibilities of the role?
Oversee marketing and advertising initiatives for an organization
The very term chief marketing officer suggests that the role is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is accountable for spearheading all of your marketing and advertising efforts, they are additionally tasked with leading in such a way that keeps all marketing-related workers working towards your group’s quick-term and long-term goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is answerable for reporting directly to the CEO. With the CEO making ultimate selections on the direction of the organization, the CMO is finally chargeable for shopping for into the CEO’s vision and implementing strategies that will help the corporate achieve its long-time period goals.
This makes the CEO-CMO relationship a highly essential one, as these two roles working in tandem can drive a lot of the change, growth, and culture at an organization.
Use market research, pricing, advertising, public relations
The CMO ought to be comfortable in multiple areas, from market research to pricing to advertising and others—leveraging each of them to affect your company’s success, growth, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO needs to possess a novel and versatile skill set to perform the job properly:
Analytical and inventive thinking
Marketing is both science and art. The CMO ought to understand human psychology, be able to research and apply data, and determine problems and their solutions. At the same time, they need to also possess the creativity to conjure up new ideas, develop higher strategies, and build on what has already been done.
Deep understanding of the brand, product, and industry
There’s a reason why CMOs need a wealth of experience and years of expertise to take on the responsibilities of the position.
CMOs ought to possess a deep understanding of not only your group’s model, its products and companies, but in addition your area of interest and industry as a whole. Without this knowledge base, you’ll be able to’t count on your CMO to lead a staff with confidence.
Awareness of authorized, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities may not always involve disciplines resembling law, finance, and information technology, they will need to not less than exhibit cross-functionality—which is maybe the CMO’s most necessary skill.
Knowledge of marketing rules
After all, your CMO will must be highly knowledgeable about marketing ideas and practices. This is developed via not only a marketing or enterprise educational background but also hands-on expertise in past marketing roles.
Chief Marketing Officer Job Description: Education and Expertise
When hiring for the chief marketing officer position, there are a few completely different qualifications it is best to consider listing on your job description:
Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but in addition an MBA or a master’s degree with a specialization in marketing.
There are specific circumstances in which you might make an exception to these instructional requirements—akin to if you are looking to promote an employee from within. Typically, this type of worker has significant firm experience to make up for the lack of education. This is normally someone who you’ve already begun priming for the role and see as a key part of your organization’s long-time period future.
As for experience, there are two factors to consider—marketing experience and leadership experience. Try to be looking at candidates who’ve roughly 10 years of expertise (or more) in marketing or enterprise development, and those self same candidates should also have no less than three-5 years of experience in a senior leadership role—whether or not it’s in C-suite positions or other higher administration roles.
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