Whether or not you’re a startup, small enterprise, or company, the chief marketing officer (CMO) performs a key role in your organization. Should you’re looking to hire for this position, knowing the chief marketing officer job description inside and out will provide you with a transparent image of what you’ll must determine in your next CMO.
Immediately, we’ll be covering the chief marketing officer’s job intimately, including the requirements and qualifications for the function, as well as the challenges of attracting and retaining top CMO talents.
Chief Marketing Officer Job Description: Summary
Most know that the chief marketing officer is a C-suite position but many are unclear on the position’s job description. What’s the role of a chief marketing officer and what are the first responsibilities of the role?
Oversee marketing and advertising initiatives for a corporation
The very time period chief marketing officer suggests that the position is equal parts leadership (chief), marketing (marketing), and direction (officer). While the CMO is chargeable for spearheading all of your marketing and advertising efforts, they are also tasked with leading in such a way that keeps all marketing-associated staff working towards your organization’s brief-time period and long-time period goals.
Report directly to the chief executive officer
Because the chief executive officer (CEO) is the highest-ranking position at most organizations, the chief marketing officer is liable for reporting directly to the CEO. With the CEO making final decisions on the direction of the organization, the CMO is in the end answerable for buying into the CEO’s vision and implementing strategies that will help the corporate achieve its long-term goals.
This makes the CEO-CMO relationship a highly important one, as these roles working in tandem can drive much of the change, growth, and tradition at an organization.
Use market research, pricing, advertising, public relations
The CMO should be comfortable in a number of areas, from market research to pricing to advertising and others—leveraging each of them to affect your company’s success, growth, and revenue.
Chief Marketing Officer Job Description: Skills
The CMO must possess a singular and versatile skill set to perform the job properly:
Analytical and inventive thinking
Marketing is both science and art. The CMO ought to understand human psychology, be able to investigate and apply data, and establish problems and their solutions. At the same time, they should additionally possess the creativity to conjure up new ideas, develop better strategies, and build on what has already been done.
Deep understanding of the brand, product, and business
There’s a reason why CMOs want a wealth of experience and years of experience to take on the responsibilities of the position.
CMOs should possess a deep understanding of not only your organization’s brand, its products and companies, but also your niche and industry as a whole. Without this knowledge base, you can’t anticipate your CMO to lead a team with confidence.
Awareness of authorized, finance, marketing production, and information technology disciplines
While your CMO’s day-to-day responsibilities may not always contain disciplines comparable to law, finance, and information technology, they will need to at the least exhibit cross-functionality—which is perhaps the CMO’s most essential skill.
Knowledge of marketing principles
After all, your CMO will have to be highly knowledgeable about marketing principles and practices. This is developed by way of not only a marketing or enterprise academic background but also arms-on experience in previous marketing roles.
Chief Marketing Officer Job Description: Training and Experience
When hiring for the chief marketing officer position, there are a number of totally different qualifications you need to consider listing in your job description:
Most chief marketing officers are required to haven’t only a bachelor’s degree in marketing or advertising, but also an MBA or a master’s degree with a specialization in marketing.
There are particular circumstances in which you would possibly make an exception to these educational requirements—akin to if you’re looking to promote an employee from within. Typically, this type of worker has significant company experience to make up for the lack of education. This is often somebody who you have got already begun priming for the role and see as a key part of your organization’s lengthy-term future.
As for experience, there are two factors to consider—marketing expertise and leadership experience. You should be looking at candidates who’ve roughly 10 years of experience (or more) in marketing or enterprise development, and those self same candidates also needs to have at the least 3-5 years of expertise in a senior leadership function—whether or not it’s in C-suite positions or different upper management roles.
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