A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in a corporation that have to do with creating, communicating and delivering choices which have value for patrons, shoppers or business partners.

A CMO’s primary mission is to facilitate development and improve sales by growing a comprehensive marketing plan that will promote model recognition and help the group acquire a competitive advantage. As a way to achieve their own goals and effectively form their corporations’ public profile, CMOs have to be distinctive leaders and assume the voice of the shopper across the company.

Chief marketing officers typically report to the CEO or chief working officer (COO) and hold advanced degrees in each business and marketing. A CMO who has a powerful background in information technology may also hold the job title chief marketing technologist (CMT). In some bigger organizations, nevertheless, those positions are separate and the CMT reports to the CMO.

Chief marketing officer job description

More specifically, the CMO is the executive answerable for creating the strategy for corporate advertising and branding, as well as customer outreach. Because the senior most marketing position in the group, she or he oversees these features across all company product lines and geographies.

It’s the CMO’s job to:

understand the corporate’s position in the marketplace, using traditional strategies, as well as newer technologies similar to data analytics;

determine how and the place the company ought to be positioned sooner or later;

develop the strategy to drive the group to that future market position; and

execute on that strategy.

The CMO’s work is predicted to produce top-line outcomes, with marketing efforts raising the model awareness, recognition and loyalty that will ultimately lead to elevated sales.

As such, the CMO is anticipated to work carefully (or in some organizations even lead) the sales unit.

Salary and pay construction

In response to PayScale, total compensation for a U.S.-based CMO ranges from nearly $85,000 to about $315,000.

The CMO’s experience level and the geographic location of the position affect the pay, as does the dimensions of the organization.

PayScale puts the median compensation for a CMO within the United States at $170,000.

CMOs make that money through an annual wage, particular person bonuses, profit sharing and commission.

Chief marketing officer roles and responsibilities

The CMO has a breadth of roles and responsibilities to assist its general mission. These embody:

overseeing the development and placement of the inventive elements that position the company within the marketplace;

researching and assessing the market and the company’s position in it;

supervising or collaborating with sales to turn marketing insights into sales; and

directing the corporate’s public relations efforts, or working in conjunction with inner and exterior public relations groups to create a coordinated message.

Why the CMO role has gained prominence

The technology advancements of the twenty first century have elevated the significance of the CMO position in lots of organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach customers and understand their thoughts on products, companies and brands.

In addition they have given a new, much more prominent voice to consumers who can instantaneously broadcast their opinions to doubtlessly 1000’s, if not millions, of people.

At the identical time, CMOs and their teams are able to faucet those technologies to succeed in and affect clients, position their products and challenge competitors on the similar speed and scale as the customers.

As it has been with different C-suite executives in this new technology-driven enterprise paradigm, the CMO must collaborate a lot more extensively with his or her executive friends to be able to keep pace. CMOs additionally should be capable of adaptation and innovation, as applied sciences evolve and markets shift in response.

Qualifications

CMOs, who may also have the title of vice president of sales and marketing, usually have at least a bachelor’s degree in marketing (though an MBA is commonly preferred, if not additionally required). They generally have no less than a decade of expertise in marketing and/or advertising and a number of years of experience in a managerial role.

They’re expected to have sturdy leadership skills, expertise in project development, excellent communication skills and a high level of enterprise acumen.

In addition, the CMO role today requires a high level of technical aptitude to maximize the tools and leverage the social media platforms which are essential to marketing efforts.

For instance, CMOs are anticipated to supervise the company’s use of analytics platforms to understand customer preferences, priorities and patterns particularly through user-generated media and how that insight can drive sales.

They’re additionally expected to direct marketing campaigns and customer outreach through existing — and rising — social media sites, as well as via traditional channels.

To that end, CMOs must be highly inquisitive and progressive, able to establish rising technologies that might disrupt their enterprise or industry and also then able to reply to that by directing his or her C-suite colleagues on learn how to reposition the corporate in light of that change.

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